Mövenpick of Switzerland brand renovation

The power of packaging

The Mövenpick relaunch has been orchestrated by Nestlé in 2004. Raphaël had the opportunity to lead the packaging design renovation of this iconic Swiss brand.

This challenging packaging renovation was a huge success for the brand, demonstrating the power of packaging and making the case for packaging investment.

This ice-cream bulk quickly became a strong brand equity for Mövenpick, further leveraged by the ad campaign.

Consumer research clearly highlighted the winning concept. — Consumer research clearly highlighted the consumer preferences.

Poster design: Héloïse Condroyer

Poster design: Héloïse Condroyer

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