Hugo Boss for Men packaging design

Among FMCG, the cosmetic industry offer interesting opportunities to create engaging brand experiences through packaging design.

A brand identity and packaging design research conducted in 2002 for Hugo Boss' new cosmetic product range for Men.

The challenge was to give Hugo Boss a new personality and legitimacy in this fast growing segment and already crowded market.

More projects by Raphaël Thivolet

RTID

Raphaël Thivolet Innovation to Design

Mövenpick

The Movenpick relaunch has been orchestrated by Nestlé in 2007

NESCAFÉ

Nescafé giftbox range renovation

Special T

Welcome offer for a new Nestlé brand launched in 2011

Mïlk

Opening up new occasions for ice-cream and dairy products consumption

Vogue

In 2000, the tobacco industry needed to find new ways to communicate

GL events

Trade shows and consumer events are great opportunities to design engaging displays

Hugo Boss

The cosmetic industry offer interesting opportunities to create engaging brand experiences through packaging design

Dolce Gusto

For the launch of the Nescafé Dolce Gusto Mini Machine, the brand owner wished to differentiate this new system from competitors

NPL

Creating a brand new consumer experience with augmented reality